ANY NEWS IS NOT NEWS
In an era when google is a verb, smartphones have become an extension of our hands, Facebook has de-socialized human interaction and Twitter has become our main source of news; there is a war going on in our midst. Not many are aware of this war but many have been casualties of this war. Most still have been drafted into this war without realizing it. It is a war that has far reaching implications to the foundation on which human society and civilisation is built upon. This is the information warfare. Or by its familiar name fake news. In the run-up to Kenya’s general election in August, media reported that the two leading coalitions had hired the services of reputable consulting companies. One of this consulting company is the Cambridge Analytica. While officially the company was hired to help the Jubilee party research on voter dynamics and polling, unofficially it used psychological manipulation by designing ads on social media by use of personal data on those sites. The...